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Four Ways to Say No (Opt out)
* Download opt-out cookies. This
is a process that usually involves clicking on a button to download the opt-out
then find the "opt out" information. The cookie your computer will
get tells the company not to track you anymore. Yes, it is a little bit of extra
work to click on the links. See the "More About Opt Out Cookies" section
below for more information.
* Use the cookie management tools in your Web browser. Also, use cookie management tools to be selective in what long-term cookies you accept. In the newest versions of most web browsers, you can set your browser to accept only session cookies, or to turn all cookies into session cookies. Session cookies are generally harmless. For Macintosh Safari users, you can tell the browser to only accept cookies from "the site you are navigating to." This means that you will not accept third party cookies. To explore what cookie settings are available to you, look in the "preferences" or "options" section of your browser's menu.
* View current cookies and delete what you don't need. Most Web browsers allow you to see what cookies you already have stored. You may have thousands of cookies if you are like many Web surfers. Some cookies, such as registration cookies for Web sites you visit frequently, are useful to keep around. But other cookies, like tracking cookies from atdmt.com, doubleclick.net, 2o7.net, atwola.com, and other advertisers aren't necessarily helpful to you. Delete the cookies you don't need, and do a periodic check every couple of months to weed out your cookie folder.
* For more information: the World Privacy Forum published a report about various kinds of online tracking cookies as part of its testimony about behavioral advertising to the Federal Trade Commission. That report discusses opt out cookies (see below), and it also discusses rarer kinds of cookies such as Flash Cookies, Silverlight Cookies, and others. The report is located here: http://www.worldprivacyforum.org/pdf/WPF_NAI_report_Nov2_2007fs.pdf.
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